Barcelona the 'most popular' sports team on social media, says study
Catalonian footballing giants Barcelona are the most popular sports team on both Facebook and Twitter, according to new global research.
The Spanish football club tops ZenithOptimedia’s new ranking of sports teams on social media, called 'The Social League', with 43 million fans on Facebook and 9.1 million followers on Twitter. Rivals Real Madrid come second with 38 million Facebook fans and 7.9 million Twitter followers.
According to The Social League’s top 30 ranking, the biggest sport brands in social media are European football clubs and National Basketball Association (NBA) teams.
The top four teams on Facebook, and seven of the top ten, are football teams from Europe; the others are a Formula 1 team from Italy and two basketball teams from the US. The NBA is more prominent on Twitter, providing four of the top ten teams, while European football provides the other six, including four of the top five.
Belinda Rowe, Global Managing Partner, ZenithOptimedia, said: 'The Social League shows that sports teams have the power to reach passionate fans across the world, and one of the most effective ways to do this is provide frequent updates with exclusive content on social media.'
ZenithOptimedia used its new proprietary research and analysis tool Socialtools to produce The Social League, which ranks sports teams around the world according to their popularity on social media. Socialtools is a live tracking app that monitors brand performance on Facebook, Twitter and YouTube. It generates over 100 live dashboards that benchmark a brand’s social performance against competitors and the category.
It should be noted that the results do not include China where Facebook and Twitter are not officially available.