Dubai shopping mall Wafi to undergo re-development

Dubai shopping mall Wafi has announced it is to embark on a multi-phase, multi-million dirham re-development programme.

Wafi said the aim was to attract more tenants and more visitors by “enhancing the social component of its offerings”.

Phases one and two of the scheme, to be completed by the end of this year, will see new food and beverage outlets, along with family entertainment areas.

Wafi Mall’s Group Marketing and Property Director, Richard Billington, said the move was needed to keep up with the city’s fast-paced development.

“In the first phase of the development programme scheduled for completion at the end of this year, we are investing heavily in the creation of a new traditional food court, housing many of the world’s leading fast-food brands, in a new location,” he said. “This will act as a mini anchor and as part of the redesign, it will drive people into what is presently a quiet area of the mall.

“Moreover, a large entertainment area will also be created adjacent to the food court, housing an 8,000 square foot, indoor mini Golf Centre.”

The second part of the development, also scheduled for completion at the end of 2012, will see the creation of a Café Court, adjacent to Salam Stores. The Café Court will feature fine dining.

“The concept will deliver a melting pot of people, tastes and experiences. The unique design and decor will provide a setting ideal for a quick chat over coffee, or a family dinner,” said Billington. “The Café Court will fulfil a variety of appetites and taste buds. From a latte to a lemonade, sushi to spaghetti, you'll find it here – a culinary escape in the heart of the city.

“We are very confident that the unique concept of Café Court will attract a high number of customers making the leasing and retail opportunities surrounding the area, very attractive to existing and prospective new tenants.

“And in keeping with our desire to make this a family destination, another entertainment area for younger children will be created adjacent to the Café Court, which will mimic a traditional park.”

And Billington said they plan to modernise other areas, such as alleyways, which were part of the original design nearly 20 years ago, to open up the mall and create more bright areas, while improving pedestrian flow.

Billington added: “We recognize that we cannot compete with the likes of mega malls such as The Dubai Mall or Mall of the Emirates. But at the same time, we know that not everyone enjoys the ‘mega’ experience, and we will fill that void.”

No figures have been released on the cost of the redevelopment.