'Maid up with new line' - couture outfits go on sale for UAE’s nannies

The latest in designer wear for the discerning nanny is on show in Dubai today – and is likely to be snapped up by bosses in the emirate who want their staff to match their interior design.

Nanny Couture, based in Beirut and Riyadh, is an exclusive label that has already made its mark throughout the Middle East through creating

individual looks for rich clients.

The firm’s boss, Lina Hammad Renno, in Dubai for the Saudi Designers Exhibition, said yesterday: “Everyone seems interested in the idea.”

With some nannies earning Dhs2,000 a month plus accommodation, food and clothing, some employers might think the designer uniforms, currently discounted to around Dhs280, are a snip. One British expat who employs a nanny said: “I personally wouldn’t go that far but at only Dhs300 it might actually be a good option.

“Some of the girls are so demanding. They want clothing allowances and all sorts. I have a friend who is extremely wealthy. She has four members of staff and has them in matching navy and white uniforms.

“She has two nannies, a cook and a driver. It’s

definitely a keeping-up-with-your neighbours thing for people who are so rich. They want their staff to look better than next door’s.

“Generally what the nannies wear is second-hand stuff. Uniforms would be so much nicer than an old T-shirt and jeans.” A statement on Nanny Couture’s website admits the company’s customers are society’s elite.

It says: “Nanny Couture will focus on the art of selling to upscale affluent social groups, mainly women, that pay attention to their domestic look. Nanny Couture is, in part, the answer to demands of the social world, for the upscale family, elite enterprises, or for special occasions of special recognition. Our client base is predominately upper middle class individuals and private elite organisations.”

The exhibition, at Dubai Ladies Club, is open until 9.30pm on Thursday.

myra@7days.ae