Nursery to name and shame parents who don't use car seats
Bosses at a Dubai nursery group have devised a hard-hitting campaign to make sure parents buckle up their children - warning there's nowhere to hide for drivers who don't stick to the rules.
Mums and dads who don’t have their children strapped in car seats when they drop them off will be named and shamed on the schools’ notice boards. If that doesn’t force them into safe action, and they continue to offend, they will be reported to Dubai Police.
Staff at the Beautiful Minds Nurseries decided to take action after reading the latest horrific UAE crash statistics in 7DAYS.
In the past three years 56 children under the age of 10 have been killed on our roads because they were either not strapped in or were riding in the front seat of a car when it crashed. More than 1,000 have been injured, according to the Ministry of Interior.
A spokeswoman for Beautiful Minds said: “The recent shocking statistics showed parents are putting their children at risk.”
The spokeswoman added: “We decided to take this matter very seriously for the wellbeing of the nursery children.”
The Buckle-Up or Face-Up campaign is being enforced at the group’s four nurseries - Yellow Brick Road in Al Garhoud, Emerald City in Jumeirah 2, Crystal Valley at the Arabian Centre and Indigo Valley near Dubai airport’s Terminal 2.
Parents who send their children to the nurseries were informed of the plan in a letter sent out last week.
Drivers who are spotted failing to keep their children safe in their vehicles will first be issued a ‘red sticker warning notice’. The car registration details will be posted on the nursery’s notice board to remind the driver to safely secure their children.
If the same driver is seen a second time neglecting the child’s safety, then that child’s name will be posted on the notice board labelled as a ‘Child at Risk’.
If the message still doesn’t sink in, staff will ask Dubai Police to come and speak to the driver.
Bernadette King-Turner, founder and director of Beautiful Minds Nurseries, said: “It appears ‘name and shame’ is the method that works better than a Dhs400 fine. We as adults are morally obliged to protect and correctly care for all children.”
The head of Dubai Traffic Police, General Mohammad Saif Al Zafeen said they approve of any initiative to protect kids. “It’s a good idea, schools are educating parents and pupils,” he said.
Lesley Cully, of Buckle Up in the Back, a UAE campaign to protect children, said: “I think it’s fantastic. Good luck to the nurseries. It’s nice to see the school taking responsibility.”