Salman Khan launches 'Being Human' in Dubai

Bollywood muscle man Salman Khan was in Dubai yesterday to unveil his clothing and accessories brand, Being Human.

Fashionable for a cause, the label supports ‘Being Human: The Salman Khan Foundation.’

Speaking to 7DAYS, Khan said, "All fashion labels are about looking good, Being Human is also about doing good."

The foundation, which was launched in 2007, has a unique model wherein it is a lifestyle brand at the front-end and a registered charitable trust at the back-end, he explains.

All royalties from the brand go to support the twin causes of education and healthcare for the underprivileged.

In Salman’s own words, wearing Being Human means you “look good, do good” because you help people by the simple act of slipping on your clothes every day.”

And not only does Khan wear his creations, but also personally signs off every style, to guarantee his connection with the customer and the product.

Being Human was launched across fashion labels Splash & ICONIC stores, in the Middle East. As part of the launch, Salman also visited the Splash store in Mall of the Emirates and ICONIC in Deira City Centre to meet and interact with his fans where he received a warm welcome from the people of Dubai.

The Being Human line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

PHOTO SPECIAL: Salman Khan launches Being Human label in Dubai