Too many butts on the beach! Clean up your act!

“.... Yes.... such a mess!
And this is so sad for such nice beaches we have in Dubai. The nice season will come back soon and tourist will also be back!
Together we can try to make their stay better and also make our life more enjoyable on the beach as residents.
For this, there is a new initiative called "Keep It Clean".
The goal is to educate people and work in a preventive way: "Keep It Clean" distributes for free, on JBR beach, mini disposable trash Bin ("Mister Bin") to collect every small trash: cigarette butts, ring pulls, piece of paper or plastic packaging...
You can see how it works on http://tinyurl.com/7rmrj26
This is original and very efficient!
Together, we can do better!”